Have you ever wondered how gift giving affects your clients? The benefits of giving business or corporate gifts are plentiful. These days, giving gifts as Entrepreneurs, REALTORS and Small Business owners to clients are no longer seen as “nice to” but rather as a business imperative. Gifts help businesses to create goodwill, strengthen relationships, enhance your company’s image and create an emotional connection and positive perception of your brand.
Here are a few dos and don’ts for gift giving for the holiday season or any time of the year. There is a distinction between promotional gifts and corporate gifts. Both are valuable marketing tools for specific purposes in business. Promotional items are typically branded items of a lower cost, used as giveaways in large quantities as an extension of advertising efforts. Corporate gifts, on the other hand, are typically higher value items which are given with the intention of showing gratitude and strengthening relationships. They increase brand loyalty and encourage recipients to interact favourably with your brand.
If you are giving a gift to an existing or potential client, do find out what their company’s gifting policy is first. Banks, auditing firms and multi-national companies have strict rules around gifting. Feel free to ask your client upfront if they have a “No Gifting” policy, then at least your client will know that the thought was there. They will probably give you suggestions on what are acceptable ways to show your appreciation. Don’t go overboard with lavish or intimate gifts.
Your heart might be in the right place, but a gift that is excessive or a little too personal can make your recipient feel uncomfortable. Avoid outlandish gifts like jewellery. Try to stick to gift baskets, chocolate and sweets, coffee or wine and their accessories if in doubt. Don’t guess how to spell your recipient’s name. Getting their name wrong on a gift is a no-no. Instead of having warm, fuzzy feelings, your recipient will feel embarrassed or think that you are careless. That’s the opposite of what you are going for. Finally, do have your gift professionally wrapped. Great presentation increases the excitement of receiving a gift. Professional gift-wrapping also adds to your message of how much you value your recipient.
Don’t be shy to add a personal note and a gift card too!